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andrè.derain

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Purchasing Alcohol With Temporary Li

trop.facile.!

The clip that I present to you comes from commercial : Trop easy! . The spot, which aired in 2005, advertised the car 1007 Peugeot Sesame . I decided to make this spot the object of my thesis in Communication Sciences. In particular, I propose a semiotic reading of the text audiovisual cecando to respond to the question of commercial failure of the car, but very well advertised.



finally add a ' extract of the thesis in preparation for introducing the object of analysis:

The spot, which advertises the car Peugeot 1007 "Sesame" is set in' urban area of \u200b\u200ban unnamed metropolitan city. The main character, I will call Snaporaz , is a young man dressed in casual clothes. You just come out of an office and, noticing the elevator has already been charged, but hastened to the door is "shut in the face", echoing the smile opinionated passenger's nearest exit. The attitude of the young change, going from jovial to grim; plants arranged on either side of the corridor come alive and turn into giant tentacles and smashing the windows allowing the young, clinging to one of them, to earn the outside. Mixing pedestrian traffic, Snaporaz reaches shrine but is faced with a queue of buyers unusual. Casually, but guilty, bends down to tie his shoe and a monster emerges from the tank adjacent monocular, hairy and hungry, in a few moments mercilessly devours people waiting, including newsagent. Snaporaz , immune attack, it calls into feet and, ignoring the surrounding devastation, take a copy of his newspaper and leave the money. But suddenly a new unexpected happens while he walks, nature of weather: the sky darkens, a few drops of water stain the newspaper just acquired, a erupts real time. Snaporaz rolls his eyes and, turning his index finger in a prosthesis stretch, reaching the clouds and compresses them with a circular motion and then eating it, saziandosene. Subsequently, the protagonist reaches a row of cars parked neatly and simply relying on an anonymous meter, reveals his car: a shiny SUV whose sliding doors invite Snaporaz to sit down. After a few seconds of driving, the car runs into a terrible traffic jam. Snaporaz off the car and, as unduly stretching the arms, lifting the road surface in order to make the shakes "Carambola" cars in the queue, and return safely to driving and leaves undisturbed. Finally, the monocular monster reappears in the background "feeding" the last shot. The spot ends with the slogan: "1007, trop simple!" And the logo of the manufacturer (Peugeot).

Soon I will give you further details ...

david.kujan